Services Includes

  • Consulting/ Valuation/ Due Diligence
  • Accounting Advisory
  • Assurance – Audits and Certification
  • Controller As A Service
  • Indirect Taxation
  • Governance Risk & Control
  • Taxation & Advisory
  • Tax & Regulatory Services
  • Estate Planning


Consulting/ Valuation/
Due Diligence


Assurance – audits and certification

Controller As A Service

Indirect Taxation

Governance Risk & Control

Taxation & Advisory

Tax & Regulatory Services

Estate Planning

With a view to ensure specialized services, we insist that each partner specializes and delivers one specific practise area.   As such, we identify each service with a named partner

Consulting / Valuation / VCFO

  • Startup valuations, financial instruments, Purchase price allocations, Impairment analysis etc.
  • Transaction advisory / Due diligence including vendor due diligence, compliance and financial due diligence engagements
  • Family office advisory & succession planning
  • Virtual CFO
  • ESOP advisory

Case Studies

  • Family Office Advisory – restructuring of a family office – INR 600 Crores AUM – Succession planning, entity restructuring and capital conservation.
  • Lead advisor for capital allocation/investment with initial corpus of INR 100 Crores.
  • Strategic Structuring – Intellectual Property [IP], transfer and externalization of structure and cap table rationalization fur a Drug Discovery Company.
  • SFO / Investment Banking – multiple startup clients across rounds – business plan / pitch deck / valuation / investor relations
  • Valuations – delivered 100 valuation engagements in the last 2 years – NCLT / business valuations / Op

Girish Kaushik

FCA, RV (IBBI), DipIT, DISA Partner – Consulting/Valuation

A decade of corporate experience as a senior finance executive. Big4 alumni.

Partner@jaa from 2014
Heads startup desk/ new initiatives. Registered Valuer.

Marathoner, Sanskrit student.

Archana Ashok

FCA, Dip IFRS Partner – Audit/Accounting Advisory

Nearly a decade of experience with big4. Founding Partner@jaa from 2012.
Point solutions – IFRS / IND AS / Consolidations / Rev Assurance. Audits of 50+ companies of various size/ industries.

Plays the keyboard in her free time.

Audit & Assurance

  • Statutory Audits – Companies Act, Income Tax Act and GST Audits
  • Certification services
  • IndAS / IFRS Advisory
  • Consolidation of financial statements
  • SOP for Accounting policies

Case Studies

Private Limited Companies – Audit under Indian GAAP / IndAS financials

IndAs Convergence

  • Media major with 4000+ people
  • Japanese manufacturing
  • Language Tech Company

Consolidation support – decision support for policies, disclosures – Large investment house with interests in media, manufacturing

Advisory services – policies / estimation / disclosure
IFRS reporting – > 10 years for Israel based real estate group
IFRS 16 (leases) / IFRS 13 valuation support and accounting support
US Co – ASC 350 / ASC 985 – internally generated software capitalization
ASC 606 – Revenues support for US IT Co.

Accounting Advisory

  • GAAP Advisory – for transition and complex issues
  • Accounting and Financial Reporting health-check for fast
    growth companies
  • Preparation for audits and due diligence
  • Accounting manuals and financial reporting SOP
  • Workshops and Trainings
  • Audits – Companies, LLP’s and Income Tax Act
  • Published author and moderator/ speaker in seminars

Case Studies

  • GAAP change/ new standards – Advised over 50 clients across diverse industries in past 5 years
  • Audit preparation – Assisting client to reduce surprises and achieve efficiencies
  • Deals – Collaborative working with tax, regulatory and financial advisory experts for due diligence, structuring/ restructuring, M&A transactions, etc.
  • Other Accounting Advisory services: Analysis/ memo for complex accounting issues relating to share based payments, revenue recognition, lease accounting, business combinations, internally generated software, compound financial instruments and hedge accounting.
  • Early stage health check on accounting positions
  • Trainings and workshops – on GAAP and Essential Finance concepts simplified for Non Finance professionals

Niranjan Raman

ACA, Partner – Accounting & Financial Advisory/Audit

Over two decades of experience with
Big4 to the level of Associate Partner.
Short corporate stint. Joined JAA in
December 2021. IFRS/ IND AS/ Advise
on complex accounting issues, Audit
and IPO readiness advice, Trainings

Avid listener of Carnatic music and will
read anything to do with Indology

Aradhana Ashok

FCA, DISA, FAFD (cert) Partner – Governance Risk and Control

Nearly a decade of experience with big4. Founding Partner@jaa from 2012. Point solutions – Directors responsibility / SOPs / ERP reviews / Anti-fraud. Internal audits of global companies.

Plays the guitar.

Governance Risk & Control

  • Risk-based Internal Audits
  • Information Systems Audit – ERP post-implementation, ITGC
  • SOX & Internal Financial Controls
  • Advisory Services & Compliance
  • Anti-fraud
  • Development of Manuals & SOPs

Case Studies

Internal financial controls – end to end advisory / drafting / testing

  • Manufacturers – subsidiaries of Japanese / German MNCs / Homegrown clients
  • Startups – major Mobility startup / Language technology platform – acquired by India’s largest business house

Audit of Information Systems

  • SAP post implementation audit – manufacturing clients
    IT general controls / application controls testing – e-commerce / digital startups
  • SOPs / Processes
    Finance, Sales and inventory – manufacturing clients
    Digital startups – revenues, IT


  • Travel related anti-fraud testing
    Testing for fraud controls

Tax & Regulatory Services

  • High end Corporate tax advisory
  • Tax holiday units – eligibility / business presence test / restructuring / POEM / BEPS
  • Multi level Corporate tax litigation support
  • Business modelling and contract structuring, inbound and out-bound movement of personnel, IP migration strategies
  • ETR management across jurisdictions and providing
  • Complete solution along with tax compliances

Case Studies

  • Compliance and advisory – Unlocked multi-year refunds through advisory / reconciliation of multi-geo withholding tax for a global IT automation brand
  • Restructuring advice involving more than 25 businesses in India for a multi-national diagnostics client
  • Transfer pricing compliance and advisory for multiple clients
  • Wage code advisory and planning for more than 25 clients on a proactive basis

Ishita Bhaumik

ACA, Grad CWA Partner – Tax & Regulatory Services

2 decades of experience with big4 as an executive leader. Partner @ jaa from 2020 Tax structuring / advisory / ETR management / Setting up shared service centers. International tax advisory. 

Loves cooking & Rabindra Sangeet.

Yashaswini Jayasimha

FCA, ACS Partner – Controller as A Service

Corporate experience from 2007. Partner @ jaa from 2019. In charge of the virtual CFO/Virtual controller and outsourced accounting services.

Enjoys arts & crafts, shopping.

Controller as a Service

Setting up Finance and Accounts function

Controllership functions, Receivables, Payables, Payrolls, MIS & Budgeting tailored to the needs of the Company.​

Setting up / streamlining

  • MIS Dashboards
  • Cashflow Management
  • Top & Bottom line Improvement
  • Accounting Policies Procedures
  • Investor Relationship & Reporting
  • Compliance adherence

Case Studies

  • Scaled up finance for an organization which saw growth from 30 – 500 people – end to end advisory including accounts / finance
  • Led finance team for a retail / hospitality with > 30 outlets
  • Working with investors for a VC funded new age B2C retail chain / fintech Co / Analytics startup – MIS / investor relations

Indirect Taxation

  • Complex indirect tax matters
  • Compliance support services
  • Litigation support
  • Advance rulings / business structuring
  • Central excise, GST / SEZ / STPI

Case Studies

  • Advance ruling British subsidiary into diagnostic reagent machine + Favourable GST Advance ruling providing litigation immunity
  • Compliance support for > 100 clients – end to end GST support
  • GST advisor for known names in the e-commerce industry

Suchindra R.K

FCA, RV (IBBI) Partner – indirect taxation

All India CA ranker. Big4 alumnus. Partner @ jaa from 2015. Passionate GST expert / practitioner

Into sketching. yoga & agriculture.

Jayasimha K.G

FCA Senior Partner

Practising since 1976. Partner @ jaa from 2012. Served on audit committees / deep relationships. Firm mentor.

Passionate Agriculturist.

Taxation & Advisory

  • Complex personal tax matters.
  • Works with > 500 clients
  • Succession planning
  • Real estate transactions / JDAs
  • Negotiations and settlements
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